Managed Google Ads for premium retailers (fashion & home and garden), optimizing multi-million euro budgets across Search, Shopping, and YouTube.

Built bidding strategies that aligned seasonal demand with inventory - capturing peak sales opportunities without overspending in low seasons.

Worked with insurance and travel companies to improve lead quality through advanced bidding strategies by connecting Google Ads data directly to their CRM to optimize for actual sales (beyond form fills).

Launched and scaled campaigns for luxury brands entering new markets across 14 countries.

Managed cross-market media planning, budget allocation, and performance measurement to prove ROI in each region.

Drove app download campaigns for major brands, integrating Google Ads with in-app conversion data to optimize for post-install revenue, not just installs.

Advised C-suite teams on digital transformation, omnichannel measurement, and building internal capabilities to scale their Google Ads programs independently.